Why use professional web site designers for your next web development project?

You probably know some business owners that have created their web site by themselves. And, have you ever asked yourself this question: if they can do it I can do it, so why waste money contracting a professional web designer? Plus, there are many places to find free resources, and you will save a great deal of money. But the following are some reasons why it may not be a great idea for your business.

After dreaming of your perfect business web site, you must know where to start. Many would use WYSIWYG (What You See Is What You Get) software such as Microsoft FrontPage and Macromedia Dreamweaver. They are similar to word processing programs that create word documents. However, many of these programs do not write “valid” HTML (Hypertext Markup Language: The most commonly used coding language for creating Web pages). The major issue with “invalid” HTML code is that the sites may look fine on some browsers (Internet Explorer, Netscape, etc) but it may not look the same on other browsers. Even on different versions of the same browser. This makes the building process more difficult. A professional would normally use the W3C Validation Service (World Wide Web Consortium: Organization currently responsible for the development of Web protocols such as HTML) to compare the site’s HTML code with the national standard. Many people will think hiring a professional is not the right thing to do, but think about the essence of running a success business, time is equal to money.

For most of us, normal non-technical people, time is a precious commodity. Is it better to take the time to build your business and leave the other activities such as to learn how to create and maintain an effective web site to the geeks? However, do not let the technicality of your dream discourage you. There are many business owners that have built and maintain a successful website. You need to decide if you have the time to follow through the necessary parts to make your dream come true.

For instance, you must learn to code HTML because it requires more than just wysiwyg web editing software. Learning how to use the various software packages is a learning curve. You also have to consider modern web design principles such as optimizing your design to load quickly, easy to navigate and accessible by different search engines. Learn what to do with the web pages once they are created, where to go and how to obtain a domain name. Have access to different browsers to test your web pages for browser compatibility.  Decipher raw log files to analyze traffic to your web site.

Saving money is the main reason businesses will consider designing their own web site. But by designing their own, are they really saving? It's takes a substantial monetary investment to purchase the necessary software to create a professional web site. It also takes a considerable amount of time to learn how to use the various programs effectively. Many business owners don't have that kind of time to spare and are usually better off investing their time in what they know best, running their business.

Many people have great ideas, but their ideas never seem to come to reality. It’s not because they are failures. It’s because someone is out there trying to make money from our ignorance. However, when a professional web designer is hired the customer receives the benefits of their business experience, artistic talent, technological skills and the expertise to help you establish an effective, highly visible presence on the Internet. They will work with you to analyze your competitions' web presence - their strengths and weaknesses. Using that research they will construct your web site based on your business strengths and the weaknesses of your competition. Your web pages will be built to load quickly, be user friendly, appeal to your target audience and encourage repeat visits.

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